is incredibly important. i hink that's why a lot of our outreach efforts are so localized.ha >> suarez: in battleground colorado, that was a juntos con romney-- "together witromney"- - event, headlined by romney's youngest son, craig, who's been hitting big hispanic markets too speak on his father's behalf in two languages. gary segura, a pollster and political science professor at stanford university, says the spanish-language outreach demonstrates cultural recognition. >> the idea that a candidate would address you in your native language, or if not your native language, the native language of your parents, conveys a level of respect. it's part of symbolic politics. it doesn't have any meaning or any policy meaning per se, but in the minds of the voters, it conveys a sensitivity, an interest in, a willingness to listen to the concerns of the population. >> suarez: but for all their attention to getting the word out in spanish, the campaigns are leaving out a rge and obvious constituency, segura says. >> the missed opportunity for bath political parties are english-dominant hispanics.